The exact moment Down Goes Brown decided to use comedy to ease his pain.

Sean McIndoe, better known as Down Goes Brown, runs the funniest blog on the internet.

Of course, he's long since graduated from being simply a blogger. His work has appeared in The National Post and Grantland; TSN often has him live-blog or tweet through an event, such as the rebroadcast of classic international games; and he is a frequent guest on radio and TV spots (including an episode of The Agenda in which he debated concussions with Ken Dryden).

Now he's gone totally mainstream with his newly published book, The Best of Down Goes Brown.